Keyword Guru Dan Thies Interview
by Paul Flyer
Aaron Wall of Seobook.com conducted an interview with Dan Thies. Dan is well known as an expert in keyword research. Though a lot of what he says is aimed towards SEO professionals, there is a lot that the beginner can glean from the interview.
The three main bits I gleaned:
- KEI is fool’s gold. Quotes from the interview:
KEI is the biggest mistake in the history of SEO. So paying attention to KEI numbers is the biggest mistake you can make in keyword research.
It’s a formula that some folks use to try to evaluate the usefulness of search terms, but it’s a really stupid formula and utterly useless. There is no magic number.
Most folks doing their own keyword research utterly overlook the customer’s side. What problems does the product solve, what applications does it have, how do they use it, why do they choose it over an alternative?
- Recommended Book
- Recommended Keyword Analysis Tools
- Wordtracker However, he emphasized that the most important part of Wordtracker was the popularity count. He trusted Wordtrackers figures more than Overtures. Plus, he mentioned that Wordtracker has other tools that are often overlooked beyond the basic keyword searching.
- Keyword Discovery I reviewed this keyword tool before. It was less than impressive.
- Semphonic I will have to give the 30 day trial period a whirl. However, beyond the free trial, it is too expensive for the beginner to continue to use.
- Adgooroo Again, will have to take it for a trial spin. But at $50/month for basic service, it is priced out of the ballpark for the beginner.
- Keyword Intelligence $90 a month and no trial period!
- Good Keywords A lot of people recommend this tool for general brainstorming. I guess I am missing something. It is nothing more than Overture on my desktop.
Be sure to review our list of recommended web tools.
