RWT Webmaster Tools Blog

Link Building – Learn from the Best – Eric Ward

I wish I knew the “expert” (I hate using that term) of every area discussed on this site. However, when it comes to link building one name keeps coming up over and over: Eric Ward. What can an expert offer a beginner? Won’t he talk over a beginner’s head? I am glad to say that he is highly readable by even the newest of newbies. All of his articles are easy to understand and are moderate in length. Here is recommended reading on link building from his website:

• Linking Campaign Primer
  Identifies 8 essential elements that are need to manage a link building campaign
• What Makes A Site Link Worthy?
  Key Quote:
  

  Useful content gets linked.

• A Technique For Selecting Sites For Link Requests
  A gentle reminder that building links produces traffic in and of itself no matter their effect on SERPs.
• Looking for Links In All The Wrong Places?
  Key Quote:
  

  In their frenzy to build links to curry favor with the engines, web site owners miss a far more important audience using topical tools

• Linking’s Holy Grail: The Passively-Obtained Backlink
  Encouragement to be “strategically active” in link building.
• What Your Link Request Should Contain and Why
  Build one way/reciprocal links by simply asking the RIGHT way.