Nuggets from Aaron Wall’s Interview with Peter De Vanzo

Aaron Wall recently interviewed Peter De Vanzo of Search Engine Blog. Here are the nuggets from that interview:

Key Quote:

Be relevant. Be different. Avoid repeating what others are doing, avoid stating the obvious, avoid the same-old-same-old. I guess what I was doing was unique enough and interesting enough to be remarked upon. Of course, it’s a lot harder now as the space is saturated, however if you write just one compelling, unique article on search, it is almost certain you’ll get a link from every search blog on the planet. Such articles are scarce, and bloggers like to be first to point to something unique

Recommended Reading:

Seth Godin

Tested Advertising Methods by John Caples

Cluetrain Manifesto

Kottler

Read the complete interview.