RWT Webmaster Tools Blog

Splutweb Internet Marketing Tools

Splutweb provides free tools for internet marketing and website promotion. Some of the tools are basic and are limited in helpfulness. Others provided essential automated services that truly help a website owner. Here is a list of the tools provided and a brief description of each. All these tools are available if users register. Only a few are available to unregistered users.

**Keyword Permutation Tool

This tool is used to create various keyword combinations. The best way to use this tool is to ask the following question:

Do I have a list (10 or more) of keywords for which I want to see all possible combinations?

The tool takes a little playing around with to understand how it works. The one helpful aspect of the tool is the ability to provide combinations of words that might never have been thought of before.

**Page Rank Tool

Enter one URL per line and discover the page rank for that URL. It would be helpful if these URL’s could be stored. Splutweb could then send out an email upon every Google Toolbar Page Rank update that would include the Page Rank of all the URL’s entered. Such functionality would make the tool infinitely more useful.

**Keyword Analyzer Tool

Enter a keyword and an optional URL. This tool will return the top 50 websites on Google for that keyword. If the optional URL is included and IF it appears within the top 50, Splutweb will display on a seperate line the postion and page rank of that URL. Useful for seeing a list, on one page, of the top 50 “competitors” for that keyword.

**Keyword Domain Tool

The keyword domain tools is similar to the keyword analyzer tool. The Keyword Domain Tool does not display pagerank. However, it does display the top 100 URL’s for a keyword. If a website holds multiple top positions for a keyword it will display all its positions on one line. Yet another way to find out top competition.

**Pop-up Generator Tool

Interested in creating simple slide down pop-ups? This tool will help generate the code. I am not a fan of pop-ups, but others may find it useful.

**Keyword Tracker Tool

This tool is one of the more powerful tools offered by Splutweb. Enter a keyword/keyword phrase for a particular URL. Splutweb will store the keyword and URL. Once a week Splutweb will check the position for each keyword. If the position has changed, Splutweb will send out an email. If the position has not changed, no email is sent. This tool only checks keyword position on Google. What is EXTREMELY handy about this tool is the hands off approach. Enter the data and then simply wait for the emails. No need to login, no need to buy software to do the job. Automating this process is a definite help. It took me a while to warm up to this tool. I find that I am beginning to rely on it more than some of the other tools, free and purchased, that provide the same info.

The tool keeps a historical record of the websites position. This information is displayed in a line chart along with the individual dates and positions listed to the side.

This tool does make this part of “webmastering” easier.

**Pages/Backlinks Tracker Tool

This tool tracks the pages that have been indexed by Google for a specific URL. It also tracks the backlinks to an URL as found by Google. Again, once the information has been entered, Splutweb will provide a weekly email if the status has changed. Very useful. Eliminates the need to manually check such statistics.

**Deadlinks Check Tool

Splutweb will check for deadlinks on the entered URL. THe main problem with this tool is that it does not cascade. Entering the main URL for my site does not force the tool to check all pages underneath this URL. It will simply and only check the links on the main URL. The tool is useful for checking the main pages of a website, but is limited in providing full site checking.

**Backlinks Checker Tool

Tracks whether reciprocal link exchange partners are maintaining your link on their website. Many tools do this, however, this one is free. It is a bit of a process to manually enter all the information, but once it is done, the automation take over and you don’t have to worry about it. An email will be sent out once a week telling you the status of each link.