McDar Keyword Analysis Tool Review

The McDar Keyword Analysis Tool is a different kind of keyword analysis tool. It can be used to perfom analysis AFTER a page has been optimized. It can also be used to study the competition for a keyword.

In order to use the tool to perfom analysis for a live web page, two steps must have been accomplished:

1. Onpage Optimization for that page for a particular keyword/keyword phrase (see my article on onpage optimiziation)
2. The optimized page is live and crawled by Google

Once the above steps have been accomplished, the tool is fairly easy to use. Two items need to be entered:

1. The URL of the web page to be optimized
2. The keyword on which the analysis of that page will be based

McDar will then provide the following analysis based on those inputs:

• Pages Listed in Google (at the time of this writing, all sites were returning zero. There could be a temporary problem with the tool.)
• # of backlinks to that page in Google
• PageRank
• Rank for that page using ‘allinanchor: entered keyword phrase’
• # of backlinks in Yahoo

McDar will first provide that information for the web page to be analyzed. Below that web page it will list the top ten listings for that keyword and the result information for each of those sites.

How can these results be used?

Though SEO is a complicated matter, the McDar tool has chosen to look at a small set of SEO factors. Essentially McDar helps webmasters answer this question: What are some things that MAY need to done to a web page in order for it to beat the competition?

A website may need more links with the URL anchor containing the keyword. A website may need more backlinks, whether in Google or Yahoo. A page may need improved PageRank.

SEO is far more complicated than those factors. However, the McDar tool provides a quick snapshot on how a web page stacks up against the competition.

The tool can be used to study the competiton for a keyword. Before creating a web page based on a given keyword do the following.

1. Enter keyword in Google and capture the top ranking web site for that keyword
2. In the McDar tool enter the captured URL and the keyword phrase
3. McDar will show how the other nine top websites compare with that top website

The information returned by McDar can help make informed decision about optimization. A lot of backlinks may be required in order to make the top ten. Or possibly find that the competition is weak, and a few key backlinks with the appropriate anchor text could enter a web page into the top ten.

Let me add one caveat to all of this: Onpage optimization provides the foundation for good search engine ranking. Onpage optimization along with the results provided from McDar can provide a webmaster with the knowledge to compete for more competitive keywords.