Why Three Views within Google Analytics
by Paul Flyer
Within Google Analytics there are three views: Executive, Marketer, and Webmaster. There are duplicate reports within each view. Why is this? Is this necessary?
Analytics allows an administrator to set up various combinations of profiles and users. For example, my main profile is an administrator profile that allows my user name access to all views and all reports. I could set up a new profile based on the same website, but change the settings on that profile to display only the Webmaster View. Thus, theoretically, I could keep various employees (if I had any) away from data they do not need to see.
For the beginner, lone developer, etc this is not a necessary feature. So the duplicate reports within each View is a small annoyance. I think it would be better, if Analytics did things a little different. Instead of predefined report views, they could offer customized views. Each report would be a separate entity. Admins could create their own view and assign reports, role and security as they see fit. Is all that necessary? I am sure the user community will let Google know.
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