Wordtracker’s Guide to Keyword Research
by Paul Flyer
Wordtracker publishes a small ebook titled Keyword Research Guide. While the ebook is geared towards Wordtracker it is actually a very helpful guide to keyword research in general. Through the means of a fictional scenario, 9 marketing gurus offer advice on how to use keyword analysis to benefit an overall marketing campaign. Topics covered include traffic conversion, estimating market size, understanding customers by understanding their searches, finding competitors, plus others. Understand that all keyword analysis tools are flawed. However, this little guide demonstrates a more comprehensive and thoughtful approach to keyword analysis. For beginners struggling to know how to use the data returned by keyword analysis tools, this guide is a recommended starting point.
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