The Title field on the “Write Page” screen is also used to fill in the Title that appears on the upper most header line of a browser. In WordPress, the code used is typically:
<title><?php wp_title() ?></title>

wp_title is the function that grabs the contents of the Title field. If the Title field read “Designer Argyle Socks’, then the header at the top of the browser for this page would read the same. It is recommended that the code for the title of an HTML page be expanded to also include the name of the site. For example:
<title><?php wp_title() ?> - Super Socks</title>

or
<title><?php wp_title() ?> - <?php bloginfo('name'); ?></title>

<?php bloginfo('name'); ?> will return the name of the blog as set under the Options tab in the WordPress Administration.

Using this methodology, the keyword phrase and site name are now a part of the Title tags.

 

About the Author

Paul Flyer loves to research the web and find resources and tools for building, maintaining and promoting websites. Based in Saint Louis, MO, he works in management and spends his free time sharpening his web development and copy writing skills. Feel free to contact Paul with any questions, comments or ideas. He is also available to help you with your own website.