The 3 AM Test
If someone woke you up out of a dead sleep at 3 am and asked, “What is your website about?” Could you respond quickly with a single sentence?
If you can’t, then there are problems. You don’t have focus on what you want your website to be about. You need to pare down the purpose of your website to a single sentence or phrase that gives your website purpose.
If you can answer that question from a dead sleep, then kudos to you! Now, go take that sentence and put it in the title bar of your main page.
Posted by Paul Flyer on Wednesday, May 24th, 2006 in General, Usability
