Einfo the new name for RSS…maybe

Copyblogger posted this morning about the difficulties the term RSS faces as it is introduced to the general public.

I have read similar posts across the web. There seems to be a growing discontent with the term. This site tries to be geared towards beginners. So thinking like a beginner this morning, I understood how RSS is indeed a clumsy term. It is not like email which people soon understood as electronic mail.

I commented on the post above and threw out a few suggestions like “enews”, “efeature”, “estory”. However all these are clumsy as well. The term I like the best from my initial brainstorm is “einfo”.

Einfo – electronic info. Information that is yours now. Info could be a press release, a highway closing alert, a blog post, a news story, anything that RSS can be and could be used for. And instead of a Feed Reader they would become Info Readers: read the information you want in the way you want it.

We live in the information society. We need a way to process that information easily and efficiently as information consumers. Einfo (RSS) is the way we can organize and read the information that is important to us.