Can Google Checkout succeed where Yahoo Pay Direct failed?
There is a large contingnent of people that wish for a better alternative to Paypal (See Paypalsucks.com).
While there are other alternatives to Paypal, none have made inroads into Paypal’s marketshare.
With the release of Google Checkout, can Google do what Yahoo failed to do five years ago?
Does anyone remember Yahoo Pay Direct? It was an alternative to Paypal. One would think with Yahoo’s large share of ecommerce sites that Pay Direct would have been competitive. Pay Direct folded in 2005 (can someone re-verify this?). In May this year, Yahoo partnered with Ebay and Paypal. Can Google compete against Ebay, Paypal and Yahoo? Seems like an uphill battle.
The solution to Paypal dominance is simple. Buyers should use credit cards and sellers should use real merchant accounts. The cost of merchant accounts has dropped dramatically with the emergence of ecommerce. Visit our recommendations for a small business merchant account.
[tags]google, checkout, yahoo, paypal[/tags]
Posted by Paul Flyer on Thursday, July 13th, 2006 in Ecommerce
RisingSunofNihon Says:
July 13th, 2006 at 5:13 pm
Personally, I do not think that Google Checkout will make a significant dent in PayPal’s market share. Google will never be able to touch eBay sales, and the recent partnership between PayPal, eBay, and Yahoo only makes things tougher for Checkout. I won’t switch unless there are many compelling reasons to do so.
Paul Flyer Says:
July 13th, 2006 at 8:23 pm
I tend to agree with you. Thanks for the comment.
Jason Welch Says:
March 21st, 2009 at 1:23 pm
The only advantage to Paypal is that eBay forces sellers and buyers to use it, therefore giving it more exposure. As a “brand name” I would trust Google over paypal any day. Google doesn’t have hate mail and Federal fraud cases against it, now does it?