Ten Tips for Creating Great Squidoo Lenses

1. A Solid Introduction Block goes a long way. Make sure to include a image (photo or graphic) inside the block. Write enough text to fill the space around the image. Use HTML to spice up the text. Include a link back to your website.
2. Use lots of quality external links. The purpose of a lense is to point people to useful information. Including good external links not only to your own site but to others as well. Make sure a description of each link is included. Users will want to know what they can expect if they click on the link.
3. Revenue Modules – make sure you customize where possible (i.e. add your own descriptions to the products). Choose specific products if the module allows. Relying on random products chosen by keyword is somewhat risky.
4. Write you own content. Make sure it is relevant to the topic. Display at least two writing modules that communicate your personal perspective.
5. Reuse content from your website. Don’t display the entire article, excerpt it and include a ‘Read More” link back to your website.
6. Use RSS Feeds. If you have a blog on the topic, use your own feed. Is there one category on your site which fits the best? Include only the feed on that category. For example, my general feed is http://www.recommendedwebtools.com/index.php/feed/. However, I created a lense on HTML Tutorials and included the feed from my HTML category: http://www.recommendedwebtools.com/index.php/archives/html/feed/. This creates specificity and relevancy.
7. Use Squidoo to get a new site crawled. The great thing about Squidoo is that it can be a portal back to your website. Imagine a one page mini-site describing your BEST content. Or a one page mini-site about one particular topic covered on your site.
8. Link to other Squidoo lenses.
9. Create a bio with a picture. Include a link to your site in your bio.
10. Use only two items per revenue module. Intersperse revenue module between content. Example: Intro Module, Writing Module, Revenue Module, RSS Module, Revenue Module, Poll Module, Revenue Module, etc.

For more help see Top Resources for Learning about Squidoo.