Click Density Review: Heat Maps for your website
Do you want a visual picture of what your site visitors are clicking on (or not clicking on)?
A website heat map will provide you with the ability to easily “see” what your visitors are clicking. No stats to compare, no guess work, just a clear picture (literally). Remember, a picture is worth a thousand words.
Click Density has entered the arena of website heat maps and provides an easy and effective method of understanding your website.
Below is an example of the heatmap generated from the previous version of my site design. Spots in red or orange are click more than areas that are blue or green.
How is a heatmap helpful?
- visually see what people are clicking using color weighted “heat”
- ability to test layouts for clickability
- quick and easy analysis
From my heat map I learned the following:
- people click on the Graphic Design Tools and Web Development and Design categories the most. Action point: write more for those areas.
- People use the search functionality. Action point: Replace standard WordPress search with something more accurate and robust that can track what people are searching.
- People rarely make it down the page
So is Click Density worth it?
Absolutely yes. Once decent traffic is established it is worth to do the 30 day trial. There is a package available for all levels. Besides the 30 day trial, beginners could easily afford the Starter package which runs around $5(US) a month. This package will track your whole website and store up to 10,000 clicks. This package puts Click Density ahead of its competitors. This package broadens their market to smaller websites that want to make use of the technology but don’t want to commit to $20/month. I commend Click Density for thinking of the small guy.
I also had opportunity to exchange a few emails with customer support and found they responded quickly and professionally.
[tags]statistics, webstats, heatmap, clickdensity, webdesign[/tags]
Posted by Paul Flyer on Friday, November 3rd, 2006 in Web Analytics
Webster Says:
November 6th, 2006 at 7:49 pm
Great affordable way to track the relevancy of your individual pages!
Paul Olyslager Says:
August 30th, 2009 at 11:26 am
Are you still Click Density or did you switch to another program since this post?
I’ve been doing some research on heatmaps as well and made a list of free alternatives which you can read http://www.paulolyslager.com. For now i’m using the wordpress plugin but looking for something different.
SEM Sensei Says:
July 13th, 2010 at 2:10 pm
Clickdensity is fine as far as it goes, but there are much more sophisticated overlay based web analytics tool suites out there. For one example, check out Overstat (www.overstat.com), which includes a complete powerful set of web analytics features (including heatmaps, top links etc,), all overlaid onto your own website, making it very user friendly.
SEM.