Click Density Review: Heat Maps for your website

Do you want a visual picture of what your site visitors are clicking on (or not clicking on)?

A website heat map will provide you with the ability to easily “see” what your visitors are clicking. No stats to compare, no guess work, just a clear picture (literally). Remember, a picture is worth a thousand words.

Click Density has entered the arena of website heat maps and provides an easy and effective method of understanding your website.

Below is an example of the heatmap generated from the previous version of my site design. Spots in red or orange are click more than areas that are blue or green.

How is a heatmap helpful?

• visually see what people are clicking using color weighted “heat”
• ability to test layouts for clickability
• quick and easy analysis

From my heat map I learned the following:

• people click on the Graphic Design Tools and Web Development and Design categories the most. Action point: write more for those areas.
• People use the search functionality. Action point: Replace standard WordPress search with something more accurate and robust that can track what people are searching.
• People rarely make it down the page

So is Click Density worth it?

Absolutely yes. Once decent traffic is established it is worth to do the 30 day trial. There is a package available for all levels. Besides the 30 day trial, beginners could easily afford the Starter package which runs around $5(US) a month. This package will track your whole website and store up to 10,000 clicks. This package puts Click Density ahead of its competitors. This package broadens their market to smaller websites that want to make use of the technology but don’t want to commit to $20/month. I commend Click Density for thinking of the small guy.

I also had opportunity to exchange a few emails with customer support and found they responded quickly and professionally.

[tags]statistics, webstats, heatmap, clickdensity, webdesign[/tags]