Semantic Text Analysis with Clear Forest Gnosis
When choosing keywords it is important to also consider other semantically relatied terms that can be coupled with your chosen keyword.
One way to study you competition’s efforts (or your own) in this manner is to use a tool such as Clear Forest Gnosis.
Clear Forest Gnosis (CFG) examines a web page and categorizes the terms that it finds. It categorizes by city, country, company, industry terms, product, technology, organization, state, region and several others. The intent of CFG is to organize the terms on a page in order to understand its underlying semantic atmosphere.
It is this semantic atmosphere, especially when it consists of what CFG calls
“industry terms”, that is of use to you and me.
This kind of semantic text analysis is part of the next big focus for seo and keyword analysis. It is already happening actually.
CFC can be used for more than semantic analysis. It can be used to enhance any kind of website reading. In particular, it can help dissect news sites in order to see at a glance key terms, people and places.
What do you see when you use Clear Forest Gnosis?
When CFG is applied to an open web page, a side bar is opened within Firefox. Rainbow bands appear listing the categories. Terms appear in tree fashion below each category heading. The parentheses after each term indicates the number of times the term appears on the page. All found terms are highlighted on the page. Clicking on an individual term on the tree highlights only that term and scrolls the page to the first occurence of the term.
Let me use my home page as an example. Below is a screen shot of my home page after I have run Clear Forest Gnosis.
This second screenshot shows a closeup of CFG with the industry terms expanded.
As you look down the list you can see there is a good mix of web tool related terms. It is this kind of mix that you want to try to accomplish for your pages.
While CFG is not perfect in finding all the semantically related terms on a page, it is a great start. As the topic of web page semantic domains begins to grow look for more and more of these kinds of tools.
Posted by Paul Flyer on Saturday, March 3rd, 2007 in Firefox, Keyword Analysis
