I recently reread this article by Seth Godin on “Treating People Like They are Smart“. It seems, he says, that the more you treat people like they are dumb (ie. repeat something over and over) the more likely they will jump on the bandwagon to purchase/try/succumb to the product being repeated. I guess this [...]

It is impossible to read any literature about search engine optimization and directories without a mention of the Open Directory Project or DMOZ. Typically, DMOZ is bandied about as the holy grail of all listings (and links). However, many have complained of the 1) difficulty of getting submitted into DMOZ and 2) checking the status [...]

Aaron Wall recently interviewed Peter De Vanzo of Search Engine Blog. Here are the nuggets from that interview:

Key Quote:

Be relevant. Be different. Avoid repeating what others are doing, avoid stating the obvious, avoid the same-old-same-old. I guess what I was doing was unique enough and interesting enough to be remarked upon. Of [...]

Here is a thought for building recognition and traffic…

If you have a quality site, apply for a website award.

Where can you find website awards?

Website-Awards.net provides an up-to-date worksheet with a list of links to award websites.

The site also includes helpful pages on preparing your site to ensure it is “award” [...]