I am currently working on three new series that I hope to be posting concurrently. My ultimate goal is to turn one of these series into an ebook. I thought it would best for my own practice as well as for my readers that I do this transparently. It will help with my own accountability [...]
Do you want a visual picture of what your site visitors are clicking on (or not clicking on)?
A website heat map will provide you with the ability to easily “see” what your visitors are clicking. No stats to compare, no guess work, just a clear picture (literally). Remember, a picture is worth a thousand [...]
I have been using Google Analytics since November 2005. There are many things I like about it. I have written several posts on using it.
However there are three main problems with Analytics that they must seek to resolve. One of which I am not sure that they can.
First and foremost for me, is [...]
I have paid little attention to all the click fraud ruckus that has gone on the last few weeks. However, one little item got my attention. It has been suggested that search engines move from a CPC (cost per click) model to a CPA (cost per action) model.
What is CPC?
Adsense/Adwords is an example [...]
I am continually surprised when I see something written indicating a fear over using Google Analytics. Many are afraid to let Google have access to data about their website? “What will they be doing with all that data?” is the question often asked.
Insert another metrics company into the sentences above.
Why isn’t there [...]
Urltrends is a resource to track a variety a website statistics.
Urltrends can be used the following ways:
track and view statistics about your own website track and view statistics about a competitors website evaluate a websites worth by viewing its general statistics
While the majority of the statistics can be found individually [...]
Need to know what IP Address a PC is currently using to connect to the Internet?
Use What Is My IP. This website automatically detects the IP Address being used.
Why is it helpful to know the IP address?
One practical application is to block the IP Address in web statistic software. That way [...]
This report compares the value of two groups of website visitors. Which convert better, visitors arriving via paid referrals or those arriving through organic search? In order to use this report a goal must be set up and a website set up as an ecommerce website. See my post on setting up goals in [...]
What is a goal?
I wrote this in an earlier post:
Google Analytics lets users set goals. A “goal” is a certain webpage within a website that a webmaster is hoping users eventually reach. For product based websites, webmasters hope users reach a thank you/checkout complete/registration confirmation page. Once a user has reached this [...]
The CPC Program Analysis report analyzes any and all Cost Per Click (CPC) programs that are connected to Analytics. For most, this will be Adwords. However, other CPC programs can be connected to Analytics. If no CPC program is associated with Analytics than this report will not how any data.
This report shows similar data [...]
Within Google Analytics there are three views: Executive, Marketer, and Webmaster. There are duplicate reports within each view. Why is this? Is this necessary?
Analytics allows an administrator to set up various combinations of profiles and users. For example, my main profile is an administrator profile that allows my user name access to all views [...]
Google Analytics – Executive Overview – Marketing Summary
The Marketing Summary report is a quick and easy Top Five report. It displays the Top 5 Sources, the Top 5 Keywords and the Top 5 Campaigns.
Top 5 Sources represent the top 5 referrals (who sent traffic to your website).
Top 5 Keywords represents those [...]
Google Analytics lets users set goals. A “goal” is a certain webpage within a website that a webmaster is hoping users eventually reach. For product based websites, webmasters hope users reach a thank you/checkout complete/registration confirmation page. Once a user has reached this page, the webmaster knows that a transaction has been completed. This transaction [...]
The Executive View is the simplest of the three views. It displays four reports. The purpose of this view is to provide users with a high level overview of website usage.
All reports throughout Analtyics are controlled by the Date Range widget. By default, the Date Range is the last seven days. I find it [...]
In the Spring 2005, Google bought the web analytics giant Urchin. In November 2005, Google revealed its repacked version of Urchin: Google Analytics. The biggest news about Google’s new offering is its price. It’s free. The power of Urchin for free? It sounds ludicrous, but it is true. Many have been speculating [...]
Below is a list of the top ten links on the Recommended Web Tools site that visitors clicked during the month of October. This provides a small window of what interests readers of this site:
Wordtracker Overture Keyword Selector Absolute Color Picker 3.0 Grey Wolf’s CSS Template Library Neat-o Backlink [...]
StatCounter has quickly become one of the top javascript based web statistics programs. The reasons behind its climb are threefold.
First, it offers a version of its service for free.
Second, it offers charts and graphs to help users visualize their statistics.
Third, the stats are invisible. There is no need for webmasters [...]
MyBlogLog has introduced a neat little tool that supplements their core functionality. Recall that MyBlogLog is a website statistics service that tracks clicks on outbound links. It is a great way to know what readers are clicking on.
They have introduced a new tool called ClickTagging. When a reader hovers over a [...]
Curious abou Internet Usage World Stats ?
This site tracks Internet usage by world/continent/country.
Did you know that 66% of Internet users in the United States use Dial-up? That means it is very important that a webpage loads fast. Users, especially, Dial-Up users are not going to wait.
Want to know which outbound links visitors to your website are clicking?
MyBlogLog is a web statistic utility that tracks where you send your visitors.
MyBlogLog is a simple tool. Place the javascript inside a footer and track your whole site. The website doesn’t need to be a blog. Any website with [...]
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