Click Density Review: Heat Maps for your website

Do you want a visual picture of what your site visitors are clicking on (or not clicking on)?

A website heat map will provide you with the ability to easily “see” what your visitors are clicking. No stats to compare, no guess work, just a clear picture (literally). Remember, a picture is worth a thousand words.

Click Density has entered the arena of website heat maps and provides an easy and effective method of understanding your website.

Below is an example of the heatmap generated from the previous version of my site design. Spots in red or orange are click more than areas that are blue or green.

How is a heatmap helpful?

• visually see what people are clicking using color weighted “heat”
• ability to test layouts for clickability
• quick and easy analysis

From my heat map I learned the following:

• people click on the Graphic Design Tools and Web Development and Design categories the most. Action point: write more for those areas.
• People use the search functionality. Action point: Replace standard Wordpress search with something more accurate and robust that can track what people are searching.
• People rarely make it down the page

So is Click Density worth it?

Absolutely yes. Once decent traffic is established it is worth to do the 30 day trial. There is a package available for all levels. Besides the 30 day trial, beginners could easily afford the Starter package which runs around $5(US) a month. This package will track your whole website and store up to 10,000 clicks. This package puts Click Density ahead of its competitors. This package broadens their market to smaller websites that want to make use of the technology but don’t want to commit to $20/month. I commend Click Density for thinking of the small guy.

I also had opportunity to exchange a few emails with customer support and found they responded quickly and professionally.

[tags]statistics, webstats, heatmap, clickdensity, webdesign[/tags]

Three Problems with Google Analytics

I have been using Google Analytics since November 2005. There are many things I like about it. I have written several posts on using it.

However there are three main problems with Analytics that they must seek to resolve. One of which I am not sure that they can.

First and foremost for me, is the lack of real time statistics. I like seeing what is going NOW. I don’t want to wait until tomorrow. While someone could say “you get what you pay for”, the point is there are other free web statistics that track in real time. It is irritating that Google Analytics does not.

Second, there is some problem with accuracy. I am fairly lenient here because I think there would be discrepancies between any two statistics programs. I found Analytics to be very close with other statistics programs on Page View count. But at least 10% less than the others on Unique Visitors. Granted, something may be wrong the other statistics programs counting too much. I personally wasn’t that concerned about it until I read a post on SEOMoz about accuracy problems. It seems there is a general problem. While small sites may not see much of an issue, larger sites may.

Finally, there seems to be quite a bit of concern in some quarters about Google providing analytics AND advertising. There is the possibility it seems that Google could be using analytic data to provide better advertising relevancy. It is argued that ultimately you could be helping your competition by providing Google with information they in turn will be handing out to everyone else. I am not an expert enough to either confirm or deny this. I have written before about this general fear. It is hard for me to get a pulse on the truth of this matter. I have, however, read quite a few bloggers who have raised this concern. It is something to be aware of before one considers using Analytics. In short, you have to be comfortable sharing your conversion and traffic data with Google.

Like all software, it has to be test driven. It either works for you or it doesn’t.

[tags]google, google+analytics[/tags]

CPC versus CPA

I have paid little attention to all the click fraud ruckus that has gone on the last few weeks. However, one little item got my attention. It has been suggested that search engines move from a CPC (cost per click) model to a CPA (cost per action) model.

What is CPC?

Adsense/Adwords is an example of CPC. Advertisers place an add on a search engine focusing on certain keyword phrases. Every time a user clicks on those ads, the advertiser is charged. The advertiser is not charged for simply displaying the ad.

Enter click fraud. Competitors/hackers/others click on ads for the sake of clicking on them without any interest in the product itself. Advertiser’s costs skyrocket with the multitude of clicks. While search engines have insisted controls are in place, many don’t think it is enough.

Enter Cost per Action. Cost per Action works similarly to CPC. However, the advertiser only pays for his ad IF the add converts. A conversion can be anything that the advertiser determines ahead of time: email newsletter signups, product purchase, etc.

Snap.com currently advocates CPA. See their CPA Explanation page for more details.

What is the catch with CPA?

The search engines will potentially know your websites conversion rates (all depends on the search engine). I know there are many that are uncomfortable about that. What do you think?

[tags]cpc, cpa, cost+per+click, cost+per+action[/tags]

Why are there fears over Google Analytics

I am continually surprised when I see something written indicating a fear over using Google Analytics. Many are afraid to let Google have access to data about their website? “What will they be doing with all that data?” is the question often asked.

Insert another metrics company into the sentences above.

Why isn’t there a fear of Statcounter, Performancing Metrics, Mint, Clicktracks, or SiteMeter using website data in unethical ways? Is it simply because Google is a large company that makes them prone to more unethical behavior than a smaller company? Any of the above companies and any size company can be unethical.

Take a company of one: the hacker. We don’t fear the hacker because she or he is big. We fear the hacker because of their reputation and because of the unknown. Hackers have proven in the past to be untrustworthy. Has Google proven itself to be the same? Reputations rise or fall based on a companys actions or non-actions.

I am not a Google conspiracy theorist nor am I a total Google enthusiast. I happen to like Analytics because of the power it gives me for free. If in the future I see them misusing MY data, then I can promptly switch.

[tags]Google, Google Analytics, statistics[/tags]

UPDATE:
Be sure to read three problems with Google Analytics.

Understand your website rankings with Urltrends

Urltrends is a resource to track a variety a website statistics.

Urltrends can be used the following ways:

• track and view statistics about your own website
• track and view statistics about a competitors website
• evaluate a websites worth by viewing its general statistics

While the majority of the statistics can be found individually in other places, the nice thing about Urltrends is viewing all the stats together.

The stats offered by Urltrends included:

• Google PageRank
• Alexa Rank
• Incoming Google Links
• Incoming Yahoo Links
• Incoming MSN Links
• Incoming Alexa Links
• Overall Incoming Links
• Outgoing Links
• Variety of other link popularity stats
• Variety of other social bookmark stats

For a one page snapshot Urltrends is the tool to use.

Know Your IP Address

Need to know what IP Address a PC is currently using to connect to the Internet?

Use What Is My IP. This website automatically detects the IP Address being used.

Why is it helpful to know the IP address?

One practical application is to block the IP Address in web statistic software. That way a website’s stats are not overinflated due to a developers own viewing of the site.

Google Analytics – Marketer View – CPC vs Organic Conversion

This report compares the value of two groups of website visitors. Which convert better, visitors arriving via paid referrals or those arriving through organic search? In order to use this report a goal must be set up and a website set up as an ecommerce website. See my post on setting up goals in Google Analytics.

The report displays visits, pageviews/visit, conversions per visit, and revenue/visit for each every CPC or Organic source. It is odd that this report does not seem to include “direct” visitors. Other reports about sources do this, but this one does not. Using the Compare Date Range function, two sets of data can be compared to each other.

Next to each source is a plus sign. Clicking on the plus sign reveals the stats for the top ten keywords searched within each source. This can help determine which keywords are the best converters. This information can also be found in the Overall Keyword Conversion report.

This report helps make the following decisions:

-if organic conversion is better than CPC conversion then work needs to done on the CPC side. If the CPC has been optimized as best as it can, then maybe it needs to be scrapped.
-if CPC conversion is better than organic conversion, how much better? Can it be improved?

Setting Up a Goal within Google Analytics

What is a goal?

I wrote this in an earlier post:

Google Analytics lets users set goals. A “goal” is a certain webpage within a website that a webmaster is hoping users eventually reach. For product based websites, webmasters hope users reach a thank you/checkout complete/registration confirmation page. Once a user has reached this page, the webmaster knows that a transaction has been completed. This transaction(s) is typically the “goal” for the website.

Analytics lets users create up to 4 goals per website. However, if the goal is some form of monetary transaction, then the website needs to be set up as an Ecommerce website. On the main page of Analytics, it displays the list of website profiles. The third column on this list is Settings. Click the Edit link for the desired website. The top section of information is labeled “Main Website Profile Information”. Click the Edit link for this section. Click the “Yes” radio button next to E-Commerce Website. Click the “Save Changes” button at the bottom of the page.

Next, set up a goal. The first thing that needs to be determined is the URL of the goal page. Typically, for an ecommerce site, this would be the URL of the receipt page. It may vary though per user/website. The section below profile information is labeled Conversion Goals and Funnels. Click the EDIT link for G1. Enter the URL in the GOAL URL box. Enter a name for the Goal (Transactions Complete, Newsletter Signups, etc). Click the Active Goal radio button to Yes. At this point, the basic setup of the goal is complete and the changes can be saved.

Analytics lets webmasters setup a funnel. A funnel is the series of webpages a user may take on their way to the final goal page. Webmasters can enter the URL’s of the pages a user may take enroute to completing a transaction. How is this helpful? Webmasters can then determine how many visitors enter the “funnel” versus how many complete the funnel, i.e. reach the goal. Using a funnel tracks where users may “drop-out” of the transaction. This information can be used to answer the following questions: Where are users dropping out? Is the checkout process TOO difficult? Is the checkout process too long and the user changed their mind about their purchase?

The power of Analytics is truly found in this kind of ecommerce tracking.

Google Analytics – Marketer View – CPC Program Analysis

The CPC Program Analysis report analyzes any and all Cost Per Click (CPC) programs that are connected to Analytics. For most, this will be Adwords. However, other CPC programs can be connected to Analytics. If no CPC program is associated with Analytics than this report will not how any data.

This report shows similar data as on an Adwords report. # of impressions of the ad, # of clicks on the ad, cost of the ad, Click Thru Rate (CTR) of the ad, and Cost per Click of the ad. The report adds a few other columns: Transactions, Revenue, Revenue per Click and Return on Investment.

For these four columns to display any data, the website needs to set as an E-Commerce website. To do this, enter Profile Settings and set E-Commerce Website to Yes. How do you know if a website can be considered an E-Commerce website? Given assumptions in the setting up ecommerce tracking within GA, an E-Commerce website is any website which sells a product for which a receipt is given. If a website meets this definition then set it as an Ecommerce website. Other items need to be set up as well in order for GA to do a complete tracking of Ecommerce activities. Various code needs to be placed on the receipt page, etc. For a more complete explanation of setting up E-Commerce tracking within GA, see GA’s help page.

Once all that is set, the CPC Analyis report will be of incredible value. Essentially it tracks how much is spent on certain keywords/ads to bring users to a site and whether those keywords/ads were effective in leading customers to a product purchase. Of course, ROI needs to be in the positive for marketing efforts to be considered effective.

If a website is not an Ecommerce website, then this report merely acts as a slightly better formatted report for Adwords.

Why Three Views within Google Analytics

Within Google Analytics there are three views: Executive, Marketer, and Webmaster. There are duplicate reports within each view. Why is this? Is this necessary?

Analytics allows an administrator to set up various combinations of profiles and users. For example, my main profile is an administrator profile that allows my user name access to all views and all reports. I could set up a new profile based on the same website, but change the settings on that profile to display only the Webmaster View. Thus, theoretically, I could keep various employees (if I had any) away from data they do not need to see.

For the beginner, lone developer, etc this is not a necessary feature. So the duplicate reports within each View is a small annoyance. I think it would be better, if Analytics did things a little different. Instead of predefined report views, they could offer customized views. Each report would be a separate entity. Admins could create their own view and assign reports, role and security as they see fit. Is all that necessary? I am sure the user community will let Google know.

Google Analytics – Executive Overview – Marketing Summary

Google Analytics – Executive Overview – Marketing Summary

The Marketing Summary report is a quick and easy Top Five report. It displays the Top 5 Sources, the Top 5 Keywords and the Top 5 Campaigns.

Top 5 Sources represent the top 5 referrals (who sent traffic to your website).

Top 5 Keywords represents those keyword phrases which users entered into a search engine to find your website.

Top 5 Campaigns displays which campaigns produce the most traffic. A campaign is define either as organic (search engine traffic), referral (a link to your site from some other source), direct (URL typed into browser), or there is an actual name of an Adwords Campaign. A fifth type of exists: not set. If this pops up on the report, there are links out there pointing to your site that have some sort of campaign variable in them that Analytics can’t identify. Using services like Yahoo Search Marketing and the like would produce a “not set” category within Analytics. Consult Analytics Help for information on letting Analytics identify non-Google based campaigns.

Each of these three sections shows the number of visits and the number of conversions for the given time frame. Additionally, two different time frames can be set in order to do comparisons. If these time frames are set, a little red or green arrow will display next to each number. These arrows indicate whether the visitor/conversion rate has increased or decreased compared to the previous time frame.

I appreciate the work Analytics has done to display items easily and simply. However, what if I want to see more than the top 5? Analytics does not seem to display ALL the data in a lot of its reports. It often lumps items into an “other” category. There is no visibility into what makes up that “other” category. Plus there doesn’t exist a complete keyword list. I want to see ALL the keywords that where used to find my site and which search engine was used to perform that search. Buried in the list of reports is a semi-complete Referring Source report and a Campaign Conversion report. However, these do not provide what I would consider full and complete visibilty.

The important stats to watch on this report are the increase/descrease red and green arrows. Ideally, comparing month to previous month, these arrows should always display green. However, take into consideration the seasonality of a website. Retail websites will see a decidedly sharp decrease moving from December to January. This is to be expected.

The Marketer View Marketing Summary report is the same as this one.

UPDATE:
Be sure to read three problems with Google Analytics.

Google Analytics – Executive View – Conversion Summary

Google Analytics lets users set goals. A “goal” is a certain webpage within a website that a webmaster is hoping users eventually reach. For product based websites, webmasters hope users reach a thank you/checkout complete/registration confirmation page. Once a user has reached this page, the webmaster knows that a transaction has been completed. This transaction is typically the “goal” for the website.

The Conversion Summary report tracks how successful a website has been in converting users. Conversion means moving users along the process to actually complete the goal.

So in short, the Conversion Summary tracks the number of total Visits and how many of those visits converted (ie. reached the goal). The report displays a conversion rate: conversions divided by visits. What is a good conversion rate? It is website dependent. The key for any website is to improve on their own conversion rate. It doesn’t matter what Joe’s Doughnuts conversion rate may happen to be. What matters is whether your website can improve its own rate over the short and long term.

What about content based sites where there is no product involved?

Such sites can track a number of items. First, a site can track newsletter signups. Second, a blog can track if people add/read their RSS feed.

I am still playing around with this latter idea and will report back at another time. One potential problem is distinguishing between people who add the feed versus people who are accessing the feed.

Google Analytics – Executive View – Overview

The Executive View is the simplest of the three views. It displays four reports. The purpose of this view is to provide users with a high level overview of website usage.

All reports throughout Analtyics are controlled by the Date Range widget. By default, the Date Range is the last seven days. I find it helpful to look at stats by month. This makes it easy to do month to month comparisons.

Executive Overview

The Executive Overview Report displays four graphics, one in each quadrant of the main page.

The Visits and Pageviews graphic shows a line chart of website traffic. Vistitors are displayed in blue, pageviews in orange. This will probably be the most used graphic in the whole suite because it displays the essential information everyone wants to know: how much traffic. There is one thing that is very confusing about this chart. Visitors and Pageviews are NOT shown on the same scale. This came to my attention when I saw that pageviews for a particular day looked less then the amount of visitors. How could that be!?! Looking at the chart, on the left, under Visits, it displays a number. For example the number 500 might be displayed. On the right, under Pageviews it displays another number, say 1000. Each category is charted according to the scale indicated by that number. Thus a point in the middle of the graph would be around 250 if it is a Visitor dot, and around 500 if it is a Pageview dot. Personally, I prefer the way Statcounter presents this information, but I believe Analytics uses the dual scale in order to conserve space.

The key statistic to watch in this graph is pageview/vistitor ratio. This ratio is truly unique to a website. The key is to improve this ratio each month.

Visits by New and Returning is displayed as a pie chart. The bulk of visitors will be new. However, it is important to see what percentage of visitors do return to a site. This is particularly important over long date ranges.

Geo Map Overlay displays a map of the world, with a dots representing concentrations of your site visitors. Very easy and cool way to see countries and cities of origin.

Visit by Source shows a pie chart with each slice representing a source. This graph answers the question, how did my visitors find my website? Or to put it another way, this chart displays top referrals. Was it Google, Msn or Yahoo?

The Executive Overview will be the most used since it displays the most basic statistics.

The Marketer View Marketer Overview and the Webmaster View Webmaster Overview shows the exact same four graphs.

Google Analytics Review Part 1

In the Spring 2005, Google bought the web analytics giant Urchin. In November 2005, Google revealed its repacked version of Urchin: Google Analytics. The biggest news about Google’s new offering is its price. It’s free. The power of Urchin for free? It sounds ludicrous, but it is true. Many have been speculating how Google will be exploiting this for their own good. What will they do will all this data, etc.? Pundits will ponder whether Google is becoming the next evil empire second only to Microsoft.

However, with such a huge free offering, it is very worthwhile to discuss it on Recommended Web Tools. Especially for the small business that has been hesitant to put out the money for a good statistics program, Google Analytics may be just the solution for them.

I have been using Google Analytics since the middle of November. While a few weeks of stats are not enough to discuss the complete capabilities of the software, it is enough to do a basic review and introduce readers to the basic capabilities.

Signing up is a simple process: name, email, website URL, etc. However, due to popularity, Google has experienced some delays in getting websites fully registered. Signing up requires a piece of JavaScript placed within the head section of web pages. This is similar to all other web based statistics programs. Once that code is placed, Google will have to verify that it can see that code. Though their site says this will take 1-2 hours, it may take up to a day. Once Google recognizes a website, it begins to collect data. Again, while their site states it may take 12 hours to gather the initial data, it took several days (4 or 5) before I started to see any reporting. Google has been in the process of correcting this problem.

There are three reporting views within Google Analytics: Executive, Marketer and Webmaster. Each view has its own sets of reports. Other reports are accessible under the Marketing Optimization and Content Optimization categories. The views are offered as an easy way to access basic reports.

The parameters for ALL reports are the date range. This is set by a calendar widget. The widget allows a user to set a daily date range or a month date range. Users can also set an hourly view, which displays the data by hour within a particular daily date range. The default setting is the daily date range.

There is a lot to be said about Google Analytics. I will discuss the Executive, Marketer, Webmaster views and Marketing Optimization and Content Optimization categories within separate posts. In brief here are several reasons why a new webmaster should consider using Google Analytics:

- the breadth and power of Urchin
- for most webmasters, virtually unlimited hits/pageviews/visitors logged – this translates into more quality reporting
- integration with Adwords – ability to do ROI on investment reporting etc.
- while the power may be overwhelming at first, the basic reports offer an opportunity to learn
- FREE. No other free web statistics program will provide this kind of power.

I will leave the decision whether Google is becoming the second evil empire up to the individual reader. Uncomfortable with Google? Then Google Analytics is not for you. Though remember, many adept people are watching Google. Comfortable with Google? Then there is not a reason to at least TRY Google Analytics. Stay tuned for more.

UPDATE:
Be sure to read three problems with Google Analytics.

Top Ten Outgoing Clicks October 2005

Below is a list of the top ten links on the Recommended Web Tools site that visitors clicked during the month of October. This provides a small window of what interests readers of this site:

1. Wordtracker
2. Overture Keyword Selector
3. Absolute Color Picker 3.0
4. Grey Wolf’s CSS Template Library
5. Neat-o Backlink Tool
6. WordPress
7. Blogarama
8. Nichebot
9. Why is SEO so hard?
10. MyBlogLog

I am able to provide you this list via the stats that are provided via the paid version of MyBlogLog.

StatCounter Review

StatCounter has quickly become one of the top javascript based web statistics programs. The reasons behind its climb are threefold.

First, it offers a version of its service for free.

Second, it offers charts and graphs to help users visualize their statistics.

Third, the stats are invisible. There is no need for webmasters to place a little icon somewhere on their website.

For beginners, StatCounter is ideal. The price can’t be beat. The limitation to the free service is the amount of detail that is preserved. The free service retains a log of the last 100 page loads. True, that is not a lot. However, it is enough for beginners to learn and understand the value of the statistics. Keep in mind that is only the details that are not preserved. The summary counts are preserved so reports can be run over a large span of time to see growth/decline/differences.

Many web application providers have been slow to provide a free version of their service. A free version allows users to try/experiment/use. In fact, free versions presell the paid versions. Users are more willing to buy if they are comfortable with the stability and usability of the free version. It is a credit to StatCounter to provide a free version of their service. Upgrading to 1000 pageloads costs $9/month, 10,000 pageloads is $19/month, and 25,000 pageloads is $29/month.

The charts and graphs help beginners understand the statistics. Many statistics programs remain textbased. Of course, the text version of any report is important. However, graphs and charts provide easy visual clues to successes and problems. In the case of StatCounter, I love being able to see visitors, page loads, and returning visitors indicated on the same chart. If a gap exists between visitors and pageloads then I know that my visitors are clicking around the site. I want visitors who click multiple times. However, if I see that there is no gap between my visitors and pageloads I know that visitors are hitting a page and then clicking away. If that happens, I am able to investigate which pages users are clicking away from.

StatCounter provides drilldown functionality in many of its reports. For example, the Keyword Analysis report allows me to see which words users used to find my site. I can click the little triangle next to each word to drilldown and see each user. I can then drilldown on each user and see their entire click trail through my site. Many of the reports use this drilldown functionality.

StatCounter allows users to set up multiple projects. Have many websites? All that is needed is one user account. Set up a new project for each website. This is great for seeing all the websites at a glance. Makes managing those websites that much more easier. Who wants to login and logoff for each and every website that is being tracked? Keep in my mind that the upgrade packages are applicable to individual projects not to the whole user account. If the 1000 pageload tracking is needed for 5 websites, then it will cost $45/month (5 * $9.00).

The most common reports I use are the following:

Summary
Popular Pages
Came From (Referrers)
Keyword Analysis
Recent Keyword Analysis
Search Engine Wars
Visit Length
Recent Visitor Activity

There are probably some reports that are missing from StatCounter that would be useful to more advanced users. For example, there is no bounce rate report. Plus, the price for keeping the logs of those extra pageloads might be too expensive for advance users. There are other paid web statistic programs which cost less than the StatCounter 25,000 pageload service. Some of these services even offer unlimited pageload logs.

It looks like StatCounter is looking to remedy its position with the advanced users and become more competitive. StatCounter’s paid service will be moving from a pageload/month service model to a different kind of model. Coming soon is an Advanced Service which will offer Exit Link Tracking, Download Tracking, and Unlimited Log Size. An E-Commerce version is also planned that will included Campaign Tracking and Overture/Adwords Tracking.

For the beginner, there is no better place to start than with StatCounter. They do not have to outlay any money to provide overhead for a website that is not yet generating income. As beginners learn and understand the various statistics, they can use StatCounter as a standard by which to evaluate other programs and services. There is no reason to pay top dollar for a service that is not understood. Taking the time to learn with StatCounter enables users to make a sound decision in the future regarding their web statistic needs.

MyBlogLog Introduces ClickTagging

MyBlogLog has introduced a neat little tool that supplements their core functionality. Recall that MyBlogLog is a website statistics service that tracks clicks on outbound links. It is a great way to know what readers are clicking on.

They have introduced a new tool called ClickTagging. When a reader hovers over a link, a tiny popup box appears next to the link showing the reader how many other readers have clicked that link in the last 24 hours.

Here is a screen shot:

When the mouse hovers over the ClickTag, a header appears stating “MyBlogLog Outgoing Link Tracking”:

Clicking the ClickTag returns the user to the MyBlogLog site. Displayed is the total stats for that link showing Rank, Host Site, and number of clicks.

Again, ClickTagging pertains to outgoing links only. Links that have not been clicked within the last 24hrs do not reveal a pop-up tag of any kind.

Is this useful?

At the very least, it lets readers know what others have found interesting enough to click on. Interest tends to generate more interest.

Internet Usage World Stats

Curious abou Internet Usage World Stats ?

This site tracks Internet usage by world/continent/country.

Did you know that 66% of Internet users in the United States use Dial-up? That means it is very important that a webpage loads fast. Users, especially, Dial-Up users are not going to wait.

Track outbound link clicks with MyBlogLog

Want to know which outbound links visitors to your website are clicking?

MyBlogLog is a web statistic utility that tracks where you send your visitors.

MyBlogLog is a simple tool. Place the javascript inside a footer and track your whole site. The website doesn’t need to be a blog. Any website with outbound links will do.

MyBlogLog includes basic reports. Nothing fancy, then again, nothing fancy in terms of reports is needed.

The free version does not keep historical data. Pay $3/month or $25/year to enable historical data.

A cool feature is the “Today’s Top Links” chart. Insert the chart into a left or right nav bar and let your users see what other users are clicking on.

MyBlogLog provides insight into user behavior:
What are your users interested in?
What links NEVER get clicked?
What links ALWAYS get clicked?
Do they click sponsored links? (note: right now mybloglog is unable to track Adsense links)
Which link placements get clicked the most?

I’ve only had MyBlogLog up and running for a week. Given such a small data set, I have been able to see a few patterns develop. Outbound links inside my main articles are clicked the most. Links embedded in a blog post are second. Outbound links in the navigation areas are a scant third. It will be interesting to see how this trend continues to hold up over a longer period of time.