What is ecommerce?
Commerce that is conducted over the Internet, typically via a website.
Any website that sells a product of any kind is an ecommerce website. Running ecommerce websites requires another set of tools and resources in order to make it successful.
While the principles of basic website development and design still pertain, ecommerce websites needs to concern themselves with moving visitors from landing page to purchase.
- Marketing
A product, if it is to be sold successfully, needs to be known. On the Internet, various means can be employed to market a product or a website. We are developing a section related soley to Internet Marketing.
- Shopping Cart
The user experience when checking out is very important. Shopping cart solutions can either be hosted along with a website or outsourced to another company.
- Payments
Accepting credit cards provides additonal security and efficiency to any transaction. Choosing the right merchant account is critical.
- Tracking
Who is buying the product? How are they getting to the site? What path do they take to get to make a purchase? Are sales goals per visitor being met? All these items need to be tracked in order to improve the performance of an ecommerce website. We will suggest the best tools for the job.
- Security
Financial transactions need to be secure. There are no ifs, ands, or buts about it. Using a SSL certificate in combination with shopping cart software is essential.
Find links to these and other resources under the Ecommerce menu in the sidebar. As always, please email us with any recommendations.
