Educating yourself on the basics of SEO is a sound investment
Everyone wants to make a quick buck. But how about making many bucks over the long term? Building a website with longlasting value is key. The first step is to educate yourself. Putting down your hard earned money for automated software will not do you any good if you do not understand the internet landscape. Educating yourself about search engine optimization will provide long lasting benefits that the latest trick or gimmick fail to achieve.
SEO is like playing your favorite video game or board game.
- if you don’t know the rules of the game:
- you CAN’T play
- once you know the rules:
- you can BEGIN to play
- once you have played for a while
- EXPERIENCE is gained and the game can be won
- In SEO, most people don’t know the “rules”.
- With a solid SEO education you be be beyond 95% of those on the web
- While there are many people who have dabbled with SEO, they are not proficient.
- With a sound SEO foundation, you can optimize websites ahead of most competition
- There are people who are very experienced in SEO and they excel in most competitive markets.
- Learning SEO will not help you compete with these people until you have gained a lot of experience. However, with a solid seo education you can understand what they are talking about. You can talk their language and LEARN from them.
The place to begin your SEO education is with Aaron Wall’s SEO Book.
Aaron, on page 39 of his ebook, lays out the challenge before any webmaster:
My general rule of thumb is to search for what you want to promote using your favorite search engine. Click on the first listing, if it is not good enough, then you should be there.
Do you think you can do it? With a strong foundation you can get there.
There are two things to remember about SEO.
- SEO Is Hard.
- There is competition.
- There is a lot of misinformation.
- SEOBook lays out all that you need to learn to build successful websites
- SEO Is Easy.
- A lost of markets practice no SEO whatsoever
- Creating websites of value simply takes vision and focus
- Read thru SEOBook quarterly and you will be far more advanced than most webmasters.
This website is full of recommendations. However, recommendations about ebooks are few and far between. I can tell you I have wasted more than enough money on ebooks. I am not about to send you to a site where I think your money is going to be wasted.
What can you expect from SEOBook?
- sound SEO advice
- a focus on the long tail
- discusses the need of being social
- focus on quality and value
- no formulas
- building a link campaign
- up-to-date: information is not 5 years old
- focus on what to DO
- themed around being useful, courageous and creative
For the price, you cannot get a better SEO education anywhere.
